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What is a Strategic Plan Really?

At the core a good strategic plan achieves the following:

  • Reflects the values of the organization
  • Inspires action to achieve a big future
  • Explains how you’ll win in the market
  • Clearly defines the criteria for achieving success
  • Guides everyone in daily decision making 
Often, a strategic plan is confused with predicting the future. No one can predict the future. But history will tell you that if you don’t change anything, the future won’t be any different than the past.

What you get –

  • Answers the question: Over the next three years what are you going to focus on?  More importantly focuses your organization on doing less of the energy zapping activities that burnout people 
  • Provides a structure to get from where you are today to your envisioned tomorrow
  • Fills in the structure with actions and provides next visible steps to implementing your vision

Our belief is that creating a strategic plan isn’t difficult. However, we live in the real world and understand that folks have differing views which often leaves organizations stuck. The degree of “stuckness” often makes the process of creating a plan awkward to do on your own. This is where we help.

What we do –

We help businesses and organizations get "unstuck".  This is achieved by facilitating the strategic planning process. Essentially we keep things moving by bringing a fresh perspective, proven tools and templates. For the most part, we enable everyone to participate.  Most times internal employees won’t participate fully if their superior is facilitating (they still see that person as their boss).


Our Approach

When it comes to our approach, we believe that strategic planning can be enjoyable and exhilarating. Not stodgy and academic. After all – you’re "architecting" the business that you’ll be spending at least a third of your life time working at – so if this isn’t enjoyable and exhilarating, stop now and consider a career change.

By now you’ll see that we try not to take ourselves too seriously. This is not to say we don’t understand the gravity of the situation. We get it – it’s just that we don’t subscribe to the notation that a hefty three ring binder full of fluff does anyone any good. One thing is for sure, if you’re looking for a massive, overly sophisticated and academic master plan – we’re not for you.

A strategic plan that sits on the shelf is a colossal waste of time and energy – of which no one has extra to give away. In fact, our approach is the opposite of the hefty plan and our target is to fashion a plan that your grandma can read and “get".